Marketing & sales

Press release template

Headline, dateline, the news in the first paragraph, a quote, company boilerplate and a media contact.

Use this template Draft a variant with AI

📰

Press release: customer portal

Draft. Embargoed until Sunday 8 November, 09:00 CET. Approval needed from Henrik and Sara.

Ledgerfox lets freelancers' clients download invoices and update payment details themselves

New customer portal removes the most common reason clients email their freelancer about billing

Berlin, Sunday 8 November. Ledgerfox, the invoicing app for freelancers and small agencies, today launched a customer portal. Clients of Ledgerfox users can now download any invoice, see what they have paid and update their card or address without emailing anyone.

Billing questions made up 38% of support tickets at Ledgerfox last year. Most asked for an invoice copy or a change of card. The portal answers both without anyone on either side writing an email.

"Freelancers told us they spend Friday afternoons re-sending PDFs. The portal gives that afternoon back." Sara Okafor, Head of Product, Ledgerfox

The portal is included in every Ledgerfox plan at no extra cost. Existing users can switch it on in Settings, Clients.

About Ledgerfox

Ledgerfox makes invoicing software for freelancers and small agencies in Germany and Austria. Founded in 2019, the company is based in Berlin and has 24 employees.

Media contact

Rosa Klein, press@example.com, +49 30 1234 5679

Screenshots and logos: press kit link

This is the page you get. Every block and row is editable.

What it is

A press release announces news in a fixed format journalists know. A headline and subheadline, a dateline (city and date), the news in the first paragraph, context in the second, a quote from a named person, availability and price, a short boilerplate about the company and a media contact. If the first paragraph doesn't say what's new, nobody reads the second.

When to use it

Product launches and major updates
Funding, partnerships or new hires at the top
Local news for a shop or event

How to use it

01
Write the first paragraph first
Who, what, when and why it matters, in two or three sentences.
02
Mark the embargo
Keep the red callout with the embargo time until it goes out.
03
Get approvals
Share with comment access and tag the approvers in the callout.
04
Publish it
When it's live, publish the page and send journalists the read-only link.

Or have the AI draft your version

"Write a press release for a Hamburg bakery opening its second location, with headline, dateline, news paragraph, a quote from the owner, opening hours and a media contact."

Draft a variant with AI

All templates

📣
Campaign brief: year-end invoicing
Goal: 300 new trial signups from freelancers between Sunday 1 November and Thursday 17 December.
Background
December is when freelancers chase unpaid invoices and prepare for tax season. Search traffic for "invoice template" doubles in our analytics every December.
Audience
Freelancers in Germany and Austria, 1 to 3 years in business
Currently invoicing with Word or a spreadsheet
Message
Close the year with every invoice sent and every number in order.
Proof
Customer story: Café Rösterei
Free year-end checklist (download)
Channels
Blog post and checklist download, SEO
Newsletter to 8,400 subscribers, two sends
LinkedIn carousel and two short videos
Paid search on "invoice template", budget below
Budget
Paid search: €2,500
Design for the checklist: €600
Owners
Campaign lead: Rosa
Design: Femi
Paid search: Ola
Dates
1.
Brief signed off: Wednesday 21 October
2.
Assets ready: Friday 30 October
3.
Launch: Sunday 1 November
4.
Results review: Monday 21 December
How we measure
Trial signups with the campaign tag
Checklist downloads
Cost per trial from paid search, target under €15
Marketing & sales
Campaign brief
Goal, audience, message, channels, budget and dates for one campaign, agreed before work starts.
🚀
Release notes
Newest release on top. Write for the customer: what they can do now, not what we refactored.
4.2 · Friday 16 October
New
Recurring invoices. Set an invoice to repeat monthly, weekly or yearly. It gets the next number and goes out on schedule.
Export any report as CSV, with columns in the order you see them
Improved
Search finds pages within a second of saving, instead of up to 10 minutes later
The client list loads about twice as fast for accounts with over 500 clients
Fixed
Invoice PDFs no longer cut off the footer on A4
Due-date reminders went out twice for some accounts in the UK time zone
4.1 · Friday 18 September
New
Dark mode, follows your system setting
Fixed
Dragging a task to the last column of a board now saves
Older releases
4.0: new dashboard, team roles
3.9: two-factor sign-in
Docs
Release notes
What changed in each release, grouped into new, improved and fixed, written for customers.
Draft your own with AI
Describe the page you need in one sentence. The AI writes it, and you edit it like any other page.
How the AI works

📰Press release template

Ledgerfox lets freelancers' clients download invoices and update payment details themselves

New customer portal removes the most common reason clients email their freelancer about billing

About Ledgerfox

Media contact

What it is

When to use it

How to use it

Write the first paragraph first

Mark the embargo

Get approvals

Publish it

Or have the AI draft your version

Related templates

📣Campaign brief

🚀Release notes

Draft your own with AI

Cookies and storage

Press release template

Campaign brief

Release notes