Marketing & sales
Campaign brief template
Goal, audience, message, channels, budget and dates for one campaign, agreed before work starts.
Campaign brief: year-end invoicing
Background
Audience
Message
Proof
Channels
Budget
Owners
Dates
How we measure
What it is
A campaign brief agrees on one campaign before any work starts. It gives the goal as a number, the background, the audience, one main message, the proof, the channels, the budget, the owners, the dates and how you'll measure it. Designers and writers work faster from a brief than from a meeting.
When to use it
- Any campaign with more than one channel
- Briefing a designer, agency or freelancer
- Getting budget approved
How to use it
- 01
Lead with the goal
Write the goal with a number and dates in the top callout.
- 02
Pick one message
One sentence. If you have three messages, you have three campaigns.
- 03
Get sign-off
Share with comment access. The approver comments, and you resolve each thread when it's fixed.
- 04
Link the assets
Mention the content calendar entries with @ so the brief shows every piece.
Or have the AI draft your version
"Write a campaign brief for a dentist's back-to-school checkup campaign with a booking goal, audience of parents, one message, channels, a €1,500 budget, owners and dates."
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- How the AI works
Draft your own with AI
Describe the page you need in one sentence. The AI writes it, and you edit it like any other page.