Marketing & sales
Customer feedback log template
Feedback from support, calls and reviews in one table, tagged by theme so patterns show up.
6 database rows
Customer feedback
| Feedback | Customer | Source | Theme | Sentiment | Date |
|---|---|---|---|---|---|
| Wants reminders sent from her own email address | Sofia R. | Interview | Reminders | Neutral | 16 Oct 2026 |
| Setup took too long, almost cancelled | Atelier Nord | Support | Onboarding | Negative | 14 Oct 2026 |
| Recurring invoices saved me an evening a month | Jana, Café Rösterei | Review | Invoicing | Positive | 12 Oct 2026 |
| Bank sync misses transactions from her credit union | M. Hoffmann | Support | Bank sync | Negative | 10 Oct 2026 |
| Would pay more for a mobile app | Fahrradwerk | Sales call | MobilePricing | Neutral | 7 Oct 2026 |
| Likes that reminders stop once the invoice is paid | Studio Kranich | Support | Reminders | Positive | 3 Oct 2026 |
What it is
A customer feedback log collects what customers tell you from support, interviews, reviews and sales calls in one table. Each entry gets a theme, a sentiment and a status (new, planned, shipped or won't do). One complaint is an anecdote. Ten under the same theme is a priority.
When to use it
- Feedback is spread across support, sales and reviews
- Deciding what to build next
- Closing the loop with customers when you ship a fix
How to use it
- 01
Log it with the source
Add a row with the customer, source and theme. Paste their exact words in a quote block inside.
- 02
Find patterns
Filter Theme contains Onboarding to read all feedback on one topic.
- 03
Plan and close the loop
Set status to Planned or Shipped. Filter Shipped to see who to tell.
- 04
Ask across feedback
Ask your workspace "What do customers say about reminders?" for an answer that cites the entries.
Or have the AI draft your version
"Create a customer feedback log for a meal kit delivery service with sources, themes for delivery, recipes, packaging and price, sentiment, status and six sample entries."
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